Design Philosophy

We believe design is more than creating functional objects, it's about infusing a sense of poetry and artistry into the objects and spaces we create to transform the utilitarian into the unforgettable, and turning the functional into the fascinating.
This is our design process
Contact
Our work
Our work
Contact us
Contact us

Poetic approach

We believe that design is poetry, a holistic approach that considers cultural, humanistic, artistic, and emotional perspectives. From analysis to research, we understand that each element is a thread that weaves the fabric of our designs. Our goal is to create products that touches the hearts of our collaborators and their audience and will withstand the test of time.
Brief
Analysis
Research

Poetic approach

We believe that design is poetry, a holistic approach that considers cultural, humanistic, artistic, and emotional perspectives. From analysis to research, we understand that each element is a thread that weaves the fabric of our designs. Our goal is to create products that touches the hearts of our collaborators and their audience and will withstand the test of time.
Brief
Analysis
Research

Poetic approach

We believe that design is poetry, a holistic approach that considers cultural, humanistic, artistic, and emotional perspectives. From analysis to research, we understand that each element is a thread that weaves the fabric of our designs. Our goal is to create products that touches the hearts of our collaborators and their audience and will withstand the test of time.
Brief
Analysis
Research

Poetic approach

We believe that design is poetry, a holistic approach that considers cultural, humanistic, artistic, and emotional perspectives. From analysis to research, we understand that each element is a thread that weaves the fabric of our designs. Our goal is to create products that touches the hearts of our collaborators and their audience and will withstand the test of time.
Brief
Analysis
Research

Human touch

The human touch is at the heart of our ideation process. Sketching, model-making, and exploration through artistic practice drive our creativity. At its core, design is a tool for communication. We leverage this power to communicate through all senses and connect with our audience on a profound level.
Ideation
Sketches & Models
Moodboard

Human touch

The human touch is at the heart of our ideation process. Sketching, model-making, and exploration through artistic practice drive our creativity. At its core, design is a tool for communication. We leverage this power to communicate through all senses and connect with our audience on a profound level.
Ideation
Sketches & Models
Moodboard

Human touch

The human touch is at the heart of our ideation process. Sketching, model-making, and exploration through artistic practice drive our creativity. At its core, design is a tool for communication. We leverage this power to communicate through all senses and connect with our audience on a profound level.
Ideation
Sketches & Models
Moodboard

Human touch

The human touch is at the heart of our ideation process. Sketching, model-making, and exploration through artistic practice drive our creativity. At its core, design is a tool for communication. We leverage this power to communicate through all senses and connect with our audience on a profound level.
Ideation
Sketches & Models
Moodboard

Bring art to life

Prototyping and materialising is how we bring our art to life. Preserving the integrity of the artistic expression is vital, from the initial hand sketch to the finished product. Sensory qualities, tactility, and challenging the limits of production push us to innovate, while sustainability through material quality and inherent meaning keeps us grounded.
3D-models & Renders
Prototypes
Texture, colour & material

Bring art to life

Prototyping and materialising is how we bring our art to life. Preserving the integrity of the artistic expression is vital, from the initial hand sketch to the finished product. Sensory qualities, tactility, and challenging the limits of production push us to innovate, while sustainability through material quality and inherent meaning keeps us grounded.
3D-models & Renders
Prototypes
Texture, colour & material

Bring art to life

Prototyping and materialising is how we bring our art to life. Preserving the integrity of the artistic expression is vital, from the initial hand sketch to the finished product. Sensory qualities, tactility, and challenging the limits of production push us to innovate, while sustainability through material quality and inherent meaning keeps us grounded.
3D-models & Renders
Prototypes
Texture, colour & material

Bring art to life

Prototyping and materialising is how we bring our art to life. Preserving the integrity of the artistic expression is vital, from the initial hand sketch to the finished product. Sensory qualities, tactility, and challenging the limits of production push us to innovate, while sustainability through material quality and inherent meaning keeps us grounded.
3D-models & Renders
Prototypes
Texture, colour & material

Artistic communication

We know that presentation is key to any successful product release. Communicating the humanistic, artistic, and emotional values of each product is as important as the product itself. Our success comes from creating and communicating products that are timeless, touch people's hearts, and inspire for generations.
Presentation
Content
Release

Artistic communication

We know that presentation is key to any successful product release. Communicating the humanistic, artistic, and emotional values of each product is as important as the product itself. Our success comes from creating and communicating products that are timeless, touch people's hearts, and inspire for generations.
Presentation
Content
Release

Artistic communication

We know that presentation is key to any successful product release. Communicating the humanistic, artistic, and emotional values of each product is as important as the product itself. Our success comes from creating and communicating products that are timeless, touch people's hearts, and inspire for generations.
Presentation
Content
Release

Artistic communication

We know that presentation is key to any successful product release. Communicating the humanistic, artistic, and emotional values of each product is as important as the product itself. Our success comes from creating and communicating products that are timeless, touch people's hearts, and inspire for generations.
Presentation
Content
Release

Enduring design

A product that endures generations is a testament to timeless design and superior craftsmanship. It embodies a balance of form, function, and longevity, crafted with precision and attention to detail. Beyond physical longevity, it fosters an emotional connection, becoming a cherished heirloom and symbol of enduring quality, design, and human connection. This is a vital part of our sustainability mindset.
Product legacy
Strengthening brand
Cultivating lasting relationships

Enduring design

A product that endures generations is a testament to timeless design and superior craftsmanship. It embodies a balance of form, function, and longevity, crafted with precision and attention to detail. Beyond physical longevity, it fosters an emotional connection, becoming a cherished heirloom and symbol of enduring quality, design, and human connection. This is a vital part of our sustainability mindset.
Product legacy
Strengthening brand
Cultivating lasting relationships

Design Philosophy

We believe design is more than creating functional objects, it's about infusing a sense of poetry and artistry into the objects and spaces we create to transform the utilitarian into the unforgettable, and turning the functional into the fascinating.
This is our design process
Contact
Our work
Our work
Contact us
Contact us

Poetic approach

We believe that design is poetry, a holistic approach that considers cultural, humanistic, artistic, and emotional perspectives. From analysis to research, we understand that each element is a thread that weaves the fabric of our designs. Our goal is to create products that touches the hearts of our collaborators and their audience and will withstand the test of time.
Brief
Analysis
Research

Poetic approach

We believe that design is poetry, a holistic approach that considers cultural, humanistic, artistic, and emotional perspectives. From analysis to research, we understand that each element is a thread that weaves the fabric of our designs. Our goal is to create products that touches the hearts of our collaborators and their audience and will withstand the test of time.
Brief
Analysis
Research

Human touch

The human touch is at the heart of our ideation process. Sketching, model-making, and exploration through artistic practice drive our creativity. At its core, design is a tool for communication. We leverage this power to communicate through all senses and connect with our audience on a profound level.
Ideation
Sketches & Models
Moodboard

Human touch

The human touch is at the heart of our ideation process. Sketching, model-making, and exploration through artistic practice drive our creativity. At its core, design is a tool for communication. We leverage this power to communicate through all senses and connect with our audience on a profound level.
Ideation
Sketches & Models
Moodboard

Bring art to life

Prototyping and materialising is how we bring our art to life. Preserving the integrity of the artistic expression is vital, from the initial hand sketch to the finished product. Sensory qualities, tactility, and challenging the limits of production push us to innovate, while sustainability through material quality and inherent meaning keeps us grounded.
3D-models & Renders
Prototypes
Texture, colour & material

Bring art to life

Prototyping and materialising is how we bring our art to life. Preserving the integrity of the artistic expression is vital, from the initial hand sketch to the finished product. Sensory qualities, tactility, and challenging the limits of production push us to innovate, while sustainability through material quality and inherent meaning keeps us grounded.
3D-models & Renders
Prototypes
Texture, colour & material

Artistic communication

We know that presentation is key to any successful product release. Communicating the humanistic, artistic, and emotional values of each product is as important as the product itself. Our success comes from creating and communicating products that are timeless, touch people's hearts, and inspire for generations.
Presentation
Content
Release

Artistic communication

We know that presentation is key to any successful product release. Communicating the humanistic, artistic, and emotional values of each product is as important as the product itself. Our success comes from creating and communicating products that are timeless, touch people's hearts, and inspire for generations.
Presentation
Content
Release

Enduring design

A product that endures generations is a testament to timeless design and superior craftsmanship. It embodies a balance of form, function, and longevity, crafted with precision and attention to detail. Beyond physical longevity, it fosters an emotional connection, becoming a cherished heirloom and symbol of enduring quality, design, and human connection. This is a vital part of our sustainability mindset.
Product legacy
Strengthening brand
Cultivating lasting relationships

Team

Monica Förster
Monica Förster

Monica is the founder and creative director of our studio. She enjoys exploring the worlds of different disciplines such as science, poetry, music, food and wine, incorporating it to her design philosophy.

She is always looking to push the boundaries of design, and loves experimenting with new materials and techniques to bring her ideas to life. Her curiosity and drive to innovate are what keep our studio at the cutting edge of design.

Monica believes that a great project starts with a great idea, and she encourages everyone on the team to think big and to always strive for excellence.

Contact
About
Harald Sundberg
Harald Sundberg

Harald has a great passion for cooking and entertaining. He loves bringing people together and draws inspiration from his experiences with them.

His design philosophy is centered around the needs and desires of the human user. He values simplicity and seeks innovative solutions to design challenges, exploring new materials and technologies to create brilliant yet straightforward designs. 

Additionally, he is the proud owner of our studio dog, Edward.

Contact
About
Edward
Edward

Edward is a rescue dog from Ireland. He is the Studio Dog and our Mood Manager, always keeping the atmosphere in the studio at its best.

Edward enjoys long walks on the beach, short (but fast) runs and lots of food.

Contact
About
Internship
Internship

We are always looking for new interns to join the studio team, to read more about an internship at our studio visit the internship page bellow.

Contact
About

Advisory Board

Maria Veerasamy
Maria Veerasamy

Maria Veerasamy has been the CEO of Svenskt Tenn since 2011. The company, which is one of Sweden's most renowned businesses, is owned by the Beijer Foundation and works to preserve a domestic craft tradition.

Under Maria's leadership, the company has experienced significant growth and profitability.

Svenskt Tenn was founded in 1924 by Swedish pioneer Estrid Ericsson. Together with other designers and companies, they have brought Scandinavian design to the world, an inheritance that Maria now manages well by constantly making Svenskt Tenn relevant to the present time.

Contact
About
Johan Ronnestam
Johan Ronnestam

Johan Ronnestam is considered one of Scandinavia's leaders in creative and conceptual thinking about future branding, retail, and communication.

With a background as a former professional snowboarder and a passionate surfer today, Ronnestam has developed global communication and strategies for brands such as Nike, Adidas, Svenskt Tenn, BMW, Omega, H&M, IKEA, Volvo Ocean Race, Absolut Vodka, Procter & Gamble, Baux, and many of Sweden's leading brands.

Contact
About

Awards

2024
Winner
Excellent Product Design – Home Accessories, German Design Awards
Germany
2024
Design til bordet
Bo Bedre and Bolig Magasinet
Denmark
2023
AW Designer of the year
AW Arkitektur & Wohnen
Germany
2023
Winner
Red Dot Design Award
Germany
2022
Årets möbel
Sköna Hem
Sweden
2022
Årets inredningsdetalj
Swedish Design Award by Rum
Sweden
2021
Pristagare
Bruno Mathsson-priset
Sweden
2021
Årets Designer
Elle Deco Design Awards
Sweden
2020
Årets Designer
Residence Stora Formpris
Sweden
2020
Årets möbel
Elle Deco Design Awards
Sweden
2020
Winner
Best of Year Awards Interior Design Magazine
USA
2020
Residence – Villa San Michele
San Michele Foundation
Sweden
2019
Winner
Lauritz Icon Award
Sweden
2018
Årets inredningsaccesoar
Elle Deco Design Awards
Sweden
2017
Selection
Interior Innovation Award IMM Cologne
Germany
2016
Pristagare
Dorotea Kommuns Kulturstipendium
Sweden
2015
Årets designer
Elle Deco Design Awards
Sweden
2015
Guldstolen
Sveriges Arkitekter
Sweden
2015
Winner
Interior Innovation Award IMM Cologne
Germany
2014
Årets inredningsdetalj
Årets Rum
Sweden
2014
Best Window Sill
Wallpaper* Design Awards
United Kingdom
2013
Årets produkt för det dukade bordet
Elle Deco Design Awards
Sweden
2012
Årets bestick
Residence Formpris
Sweden
2011
Winner
Good Design Award
USA
2011
Årets soffa
Residence Formpris
Sweden
2011
Årets lampa
Residence Formpris
Sweden
2010
Best Domestic Design
Wallpaper* Design Awards
United Kingdom
2009
Arbetsstipendium 5 år
Konstnärsnämnden
Sweden
2008
Årets designer
Elle Deco Design Awards
Sweden
2006
Årets designer
Residence Stora Formpris
Sweden
2006
Årets stol
Residence Formpris
Sweden
2004
Coolest Invention
Time Magazine
USA
2004
Arbetsstipendium 5 år
Konstnärsnämnden
Sweden
2002
Hedersomnämnande
Utmärkt Svensk Form
Sweden
2002
Diplom
Utmärkt Svensk Form
Sweden
2000
Design Plus
German Design Council
Germany
1999
Arbetsstipendium 2 år
Konstnärsnämnden
Sweden
1997
Projektbidrag
Konstnärsnämnden
Sweden
1996
Projektbidrag
Konstnärsnämnden
Sweden
1995
Avgångsstipendium
Beckmans Designhögskola
Sweden